Press Releases

Many of us may know that press-releases for the most part, at least in Google, do not bring about much in the realm of "link juice." But, like any good "whitehat" SEO, I would tell you that it's not all about link juice. Press releases can be a great way to get business when news comes out. I call this "riding on the coattails." I'm sure it's not a new idea, but it's a valid technique that can get results.

Here is the press release:
http://www.primezone.com/newsroom/news.html?d=97335

Users were then directed to:
http://www.lawyerseek.com/Practice/Pharmaceutical-Injury-C1/Fosamax-P76/

And besides, press releases do still yield "link juice" in MSN and Yahoo.